Honda Partners with ACTION Tamang Ride PH to Improve Road Safety

As we enter 2025, Honda, through Honda Foundation, Inc. (HFI) and Honda Philippines, Inc. (HPI), operating the Honda Safety Driving Center (HSDC), has forged a momentous memorandum of agreement with Tamang Ride PH, a road safety advocacy movement organized under the initiative of A Child’s Trust is Ours to Nurture (ACTION), Incorporated. The Tamang Ride Movement will create a comprehensive platform for customers’ voices about road safety and will encourage awareness of road safety through their active involvement. This partnership aims to promote road safety, focusing on safe driving/riding, for children and beginners. ACTION’s advocacy over the years has been to continually find ways to help the Filipino people, especially children. It has the capability to reach the poorest in society through existing partnerships with government institutions like the Department of Social Welfare and Development. The Tamang Ride PH movement is set to launch in May 2025.

(L-R) ACTION, Inc. Executive Director, Ms. Lani Llanes; Vice President, Mr. Jude Hipolito; and President, Mr. Hajime Yokota; HFI President, Mr. Seiji Fujimoto; Executive Director, Ms. Crecelle San Jose; and HSDC Department Manager, Mr. Jun Lomibao for the MOA signing ceremony.

(L-R) ACTION, Inc. Executive Director, Ms. Lani Llanes; Vice President, Mr. Jude Hipolito; and President, Mr. Hajime Yokota; HPI President, Ms. Sayaka Arai; AVP Business Administration, Mr. Gerry Datario; and HSDC Department Manager, Mr. Jun Lomibao for the MOA signing ceremony.

As the industry leader in road safety awareness and education, Honda will share Road Safety riding/driving skills training information and educational materials with Tamang Ride PH. Honda donated Php 1 million to Tamang Ride PH as Road Safety Ambassador through HFI. This donation will fund the development of Tamang Ride App to improve road safety awareness and participation. The creation of road safety-related content will be published on all Tamang Ride PH social media platforms, disseminating educational and advocacy materials, events, experimental testimonials from road users, among others. These efforts will also contribute to gathering road crash data, enhancing Honda’s existing collaboration with public constitutions for this purpose, such as the partnership with the Metro Manila Development Authority (MMDA), since July 2023. Ultimately, this initiative aims to protect children and Filipino families. It aligns with Honda’s objective to expand its reach, particularly to kids (3 to 7 years old), teens (13 to 7 years old), and beginner riders.

(L-R) Honda Safety Driving Center (HSDC) Department Manager, Mr. Jun Lomibao, ACTION, Inc. Vice President, Mr. Jude Hipolito; Executive Director, Ms. Lani Llanes; and President, Mr. Hajime Yokota; Honda Foundation, Inc. (HFI) and Honda Parts Manufacturing Corp. (HPMC) President, Mr. Seiji Fujimoto; HFI Vice-President & Honda Cars Philippines, Inc. (HCPI) President, Ms. Rie Miyake; HFI Board of Trustee (BOT) and Honda Philippines, Inc. (HPI) President, Ms. Sayaka Arai; HFI BOT and Honda Trading Philippines Ecozone Corp. (HTPE) President, Mr. Tomoyuki Mabuchi; HFI BOTs Mr. Gerry Datario and Ms. Lanie Delmo; HFI Adviser, Mr. Masaru Onozuka and HFI BOT/ Executive Director, Ms. Crecelle San Jose for the commemorative P1-Million donation turnover for the Road Safety Ambassador of Tamang Ride PH movement.

Additionally, HPI donated Php 980, 000 to support the development of the Road Safety Education Module for Children. HSDC will share its existing Kids on Safety and Teen Smart programs and lead the Training the Trainers and pilot run within the years.

ACTION, Inc. President, Mr. Hajime Yokota and HFI President, Mr. Seiji Fujimoto for the ceremonial MOA handshake.

Since its establishment in 2008, HSDC has been committed to promoting the “SAFETY FOR EVERYONE” campaign. HSDC, a world-class Honda riding and driving facility in Parañaque City, provides a learning venue for motorcycle riders and automobile drivers to acquire a road safety mindset and necessary driving skills. HSDC partners with public and private organizations to spread and educate the community on road safety awareness, mindset, and driving proficiency, including the Students on Safety program for kids and teens.

ACTION, Inc. President, Mr. Hajime Yokota and HPI President, Ms. Sayaka Arai for the ceremonial MOA handshake

In December 2024, Asian Honda announced Honda’s commitment to a multi-year partnership with UN to improve road safety, marking a historic milestone as the first vehicle manufacturer to join the global partnership. This advances Honda’s global goal of halving traffic deaths by 2030. In the Philippines, Honda’s partnership with Tamang Ride PH marks a significant milestone in reducing road crashes and aiming for zero road crashes by 2050.

Guided by Honda global brand slogan, “The Power of Dreams – How We Move You; Create, Transcend, and Augment”, Honda strives to create value through innovative mobility products and services, enabling people to transcend the constraints of time and place while augmenting their every possibility. Honda strives to bring meaningful progress to communities worldwide, aspiring to be a company that society wants to exist. As Road Safety Ambassador, Honda is committed to making communities safe for every family and the next generation.

article from HPI