Dorna Sports becomes MotoGP Sports Entertainment Group

Dorna Sports, S.L. has announced that the company will officially be known as MotoGP Sports Entertainment Group, reflecting the ongoing evolution and continuous growth of the organization, which has served as the exclusive commercial and broadcast rights holder of MotoGP since 1992.

The new company name represents a clear vision for the future of MotoGP and reflects the evolution of the sport from a premier racing championship into a global sports entertainment platform with worldwide cultural impact and resonance.

The renaming follows the brand refresh in 2024 and captures the organization’s ambition to expand beyond traditional motorsport boundaries embracing digital innovation, immersive fan engagement, global storytelling, and new forms of entertainment that complement the on track spectacle.

Carmelo Ezpeleta, CEO of MotoGP Sports Entertainment Group: “The company name change is much more than a new identity – it is a statement of intent. MotoGP has grown far beyond just a championship; it has become a global entertainment property followed passionately around the world.

“As MotoGP Sports Entertainment Group, we are building on years of continuous growth to accelerate innovation and global expansion, while always preserving the spirit and values that define our sport.”

The transition aligns with long term strategic initiatives designed to strengthen MotoGP’s reach across continents, broaden its appeal to younger and more diverse audiences, and elevate the fan experience on and off the track.

The group will continue to lead the commercial, sporting, and fan engagement development of MotoGP, Moto2, Moto3, the Road to MotoGP programs, the World Superbike Championship, and the newly created Harley Davidson Bagger World Cup – strengthening its role across every level of elite motorcycle sport.

About MotoGP Sports Entertainment Group
MotoGP Sports Entertainment Group is the organization behind MotoGP™, the world’s premier motorcycle racing championship. As the driving force of elite two‑wheeled sport, the group oversees a global portfolio spanning top‑level competition, talent development, and fan experience. Through world‑leading racing and innovative entertainment, MotoGP Sports Entertainment Group connects millions of fans to one of the most compelling and dynamic sports on the planet.

credit: MotoGP