Yamaha Motor Philippines Launches “You’re Up Next” Campaign, Introducing the New LEXI as a Symbol of Never Backing Down
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Yamaha Motor Philippines officially launches its newest campaign featuring the LEXI, “You’re Up Next,” a platform that reflects the mindset of riders who continue to move forward through discipline, persistence, and pushing forward. The campaign represents a new chapter for riders who have built their way up and are ready to claim the next level of their journey.
A CAMPAIGN BUILT ON REAL PROGRESS
“You’re Up Next” is rooted in the belief that progress is achieved through consistency and effort. It speaks to individuals who carry responsibilities, pursue personal goals, and continue to grow through their own determination. Yamaha recognizes this journey and introduces the LEXI as a motorcycle designed to support riders as they move toward greater independence and opportunity.
The campaign reflects the reality of everyday advancement. Each step forward is earned. Each milestone represents growth. Yamaha positions the LEXI as a motorcycle that affirms this readiness, empowering riders to embrace their next chapter with confidence.
THE LEXI AS A MOTORCYCLE FOR THOSE WHO STAY RELENTLESS
At the center of the campaign is the Yamaha LEXI, designed with a balance of performance, comfort, and everyday functionality. It is powered by a 155cc Liquid Cooled, 4 Valve, SOHC Blue Core Engine with Variable Valve Actuation, delivering responsive acceleration and efficient performance suited for both daily commuting and extended riding. The spacious footboard ensures that you have enough space as you take on your everyday grind.
This advanced engine platform and practical feature provides what riders need for greater demands at the next level.
REPRESENTING THE SPIRIT OF DISCIPLINE AND ADVANCEMENT
The campaign is further strengthened through its partnership with rising boxing talent Eman Bacosa Pacquiao, who serves as the ambassador for “You’re Up Next.” His journey reflects the same values that define the campaign, built on discipline, perseverance, and relentless commitment. His story reinforces the message that meaningful progress comes through effort, and that the next level belongs to those who continue to prepare for it.
Through this collaboration, Yamaha reinforces the connection between personal growth and mobility, positioning the LEXI as a motorcycle that supports riders in their pursuit of greater opportunities.
A PLATFORM THAT REFLECTS YAMAHA’S COMMITMENT TO RIDERS
With the launch of the “You’re Up Next” campaign, Yamaha Motor Philippines strengthens its commitment to supporting riders at every stage of their journey. The LEXI represents more than an entry into the 155cc category. It serves as a symbol of readiness, and a reflection of how far riders have come through their own effort.
The new Yamaha LEXI was officially introduced during Yamaha Motor Philippines’ Branding launch held at the SM MOA by the Bay on February 20, 2026. This introduction marks the beginning of a campaign that recognizes and empowers riders who are prepared to take the next step.
Never back down, stay the course, because You’re Up Next.
Stay updated by following the Yamaha socials:
WEBSITE: https://www.yamaha-motor.com.ph/
LIFESTYLE: https://www.facebook.com/yamahaphilippines
RACING: https://www.facebook.com/yamaharacingph
YCLUB: https://www.facebook.com/yclubphilippines
INSTAGRAM: https://www.instagram.com/yamahaphilippines/
YOUTUBE: https://www.youtube.com/yamahaph
TIKTOK: https://www.tiktok.com/yamahaph
X: https://x.com/yamaha_ph
credit: Yamaha Motor Philippines
