An Optimistic 2023 Start for Suzuki Motorcycles Philippines
The start of the 1st quarter of the year has been good for Team Suzuki since the Japanese motorcycle brand ranked 3rd in terms of Market Share based on the Motorcycle Development Program Participants Association Inc.’s data. Achieving such a milestone is undoubtedly a cause for celebration and pride for everyone from the Suzuki team as it demonstrates the effectiveness of its strategies combined with high quality products which results to the ability to meet the needs of the Filipino motoring community. The brand leads in the Underbone Category and is growing its Scooter Segment while protecting its market share in the Backbone Category.
Suzuki has grown its line-up of automatic scooters and is set to generate more brand awareness, attract new customers and foster customer loyalty. The brand is set to kick-off its Suzuki Scooters Campaign with activation programs which are as follows:
Suzuki Scooterista Fiesta Festival is a creative and innovative program to highlight the benefits of Suzuki Scooters and promote them to potential customers all over the Philippines through fiestas and festivals. By combining the words “scooter” and “turista”, the program aims to tap in to the growing trend of tourism in the country and position Suzuki Scooters as the ideal mode of transportation to explore beautiful sites. Suzuki will bring its line-up of Suzuki Scooters to provide potential customers the opportunity to experience how easy and fun it is to ride a Suzuki Scooter.
Suzuki All-Out Tambayan is another series of events in key cities nationwide themed on the Filipino’s modern hangout and party concept. We bring the Suzuki Scooters to the grassroots as well as the fun and chill experience when riding it much like the Filipino tambayan idea. There will be test rides, free service, attractive dealer promos and entertainment to complete the Suzuki All-Out Tambayan experience.
Back to Scoot brings the Suzuki Scooters to the schools which will resonate well with the younger customers. An excellent opportunity for Suzuki to appeal to the beginner riders especially with the brand’s newbie friendly bikes that are affordable, stylish, and fuel-efficient.
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