While the local automotive industry reflected as much as 50% decline in year on year sales, the motorcycle manufacturer from Munich reported a substantial growth worldwide.
After a significant drop in sales between March and May 2020, BMW confirmed that the sales were back up to again for June which allowed the manufacturer to close the month with an impressive 9.8-percentincrease.
20,021 BMW Motorrad’s found new owners during that period, 13,937 of which sold in Europe. The total for the month of June represents over a quarter of the 76,707 BMWs sold in 2020 so far.
Surprisingly, for this period, Germany (+58.2%) was ousted as the maker’s top market and replaced by France where sales increased by a staggering 72 percent.
The Belgium-Netherland-Luxemburg triangle (+52.2%), Portugal (+52%), and the Asian/Oceania market where the Philippines belong, had (+17.3%) also contributed to the sales boost.
However, the company says it’s still a little behind its 2019 numbers for the first half of the year at –17.7 percent.
According to BMW, the new F 900 R and XR introduced in November 2019 worldwide ( just in the middle of June 2020 for Philippines) have largely contributed to the brand’s popularity though they have yet to dethrone the R 1250 GS from the top.
BMW hopes that the new R 18 launched earlier in 2020 in Europe (later this year for us) will also play a part in its success.
BMW is confident it will end 2020 on a positive note though it doesn’t expect to beat its 2019 sales record.
Source BMW Motorrad
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