Ducati wins the prestigious “Red Dot: Best of the Best” Award with the Diavel V4

The Ducati Diavel V4 has been awarded “Best of the Best” in the Product Design category at the 2024 Red Dot Awards. This recognition, among the most illustrious at an international level, every year celebrates excellence in the world of design and confirms the uniqueness and brand awareness that characterize the motorcycles designed and created in Borgo Panigale.

Founded in 1955, the Red Dot Award celebrates the most original and deserving proposals for style and innovation. The award is given by a jury of experts in product design, communication design and design concepts, who this year gave the Diavel V4 the important title of “Red Dot Award 2024: Best of the Best”, the highest recognition of the competition, reserved exclusively for creations capable of setting a new standard in the benchmark sector.

This award represents the latest in a series of successes recognized for Ducati design. The same award was in fact obtained by the 1199 Panigale in 2013, by theXDiavel in 2016 and by the Diavel 1260 in 2019, demonstrating how a Ducati motorcycle can combine style, sophistication and performance in an unmistakable way.

With its refined style and muscular and elegant lines, with masses visually concentrated on the front and an agile and slender rear, with fine details such as the footrests and the retractable passenger handle, the Diavel V4 stands out as an authentic style icon in the motorcycle design scene. The V4 Granturismo engine is a distinctive element both for the style and for the performance of this motorcycle, whose bold aesthetics are enhanced by unmistakable elements, such as the spectacular light clusters, the imposing 240 mm wide rear tyre with five spokes and the visible four-way silencer. Almost two years after its presentation, the Diavel V4 has obtained recognition from the most authoritative institutions in the field of design and the international press. Among the recognitions, the prestigious Good Design® Award, the oldest global recognition in the design sector and the Special Mention at the German Design Award 2024, assigned by the German Design Council, both stand out.

The 2024 Red Dot Award ceremony will be held on June 24th in Germany, at the Aalto Theatre in Essen. The award winners will be exhibited in the Red Dot museum in Zollverein, also located in Essen and now part of the UNESCO world heritage.

On the Ducati.com website it is possible to visit the page dedicated to the design principles of the Bologna-based motorcycle manufacturer.

The Diavel V4 (link to the dedicated page here) is available in dealerships in the Ducati network in the classic Ducati Red colour or in the Thrilling Black glossy black version.

credit: Ducati

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