KTM & Husqvarna Unveil Next-Gen Motorcycles in the Philippines
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KTM Philippines and Husqvarna proudly introduced their latest upgrades and models at an exclusive press launch event, marking a new era of performance and innovation in the country’s motorcycle industry. The event showcased the much-anticipated KTM 390 Duke, Husqvarna 401 Svartpilen and Husqvarna 401 Vitpilen, highlighting cutting-edge technology, superior design and an enhanced riding experience.
Held at Tipsy Pig Timog in Quezon City, the event gathered key industry leaders, media representatives, influencers and motorcycle enthusiasts. Guests were given an exclusive look at the new models as the event marked a new era for both brands under the exclusive distribution of Lucky MAPI in the Philippines.
A Legacy of Innovation
KTM and Husqvarna have established themselves as leading brands in the global and Philippine motorcycle markets, renowned for their high-performance bikes built for adventure and urban mobility. The latest models unveiled at the event are designed to set new standards in style, power and handling, reinforcing the brands’ commitment to delivering an unparalleled riding experience.
Mr. Martin Madrid, Chief Operating Officer of Lucky MAPI
The event opened with an inspiring speech from Mr. Martin Madrid, Chief Operating Officer of Lucky MAPI, who welcomed guests and officially introduced KTM and Husqvarna under their new distribution He emphasized the company’s commitment to delivering premium motorcycles and enhancing customer experiences in the Philippines.
Exclusive Features and Upgrades
The newly launched motorcycles boast a range of exciting enhancements:
KTM 390 Duke – A streetfighter with an aggressive design, featuring a powerful 399cc engine, updated suspension and advanced ride-by-wire technology. Now featuring a refined cornering ABS, upgraded quickshifter and a new TFT display for enhanced rider control.
KTM 390 Duke
Husqvarna 401 Svartpilen – A bold scrambler that blends minimalist aesthetics with rugged performance, ideal for urban and off-road adventures. Improved ergonomics and comfort, and updated suspension system and enhanced LED lighting for better visibility.
Husqvarna 401 Svartpilen
Husqvarna 401 Vitpilen – A café racer-inspired model that combines sleek Scandinavian design with a dynamic riding position for optimal road performance. A sleek new design update, improved power delivery and a more responsive ride-by-wire throttle system.
Husqvarna 401 Vitpilen
All three models are available at a market price of Php 309, 000.00 each.
Beyond the Launch
During the event, KTM Philippines also announced its upcoming events, including racing events, community rides, and new dealership expansions to bring the brand closer to enthusiasts nationwide.
Mr. Daniel Abelarde, Head of CRM, Marketing and Dealer Development Lucky MAPI
Furthermore, an exciting social media contest was introduced, giving attendees and fans a chance to win brand-new KTM motorcycles by participating in an online challenge where they can win brand-new KTM 200 Duke and KTM RC 200 (worth Php 129, 000 each), and the KTM RC 390 (worth Php 215, 000). Full mechanics will also be announced at KTM Philippines’ facebook page (@KTMPh).
Looking Ahead
The KTM & Husqvarna Press Launch was more than just an unveiling – it was a celebration of innovation, performance and the passionate community behind these iconic brands. As KTM and Husqvarna continue to push the boundaries of riding excellence, Filipino riders can expect an even more thrilling and dynamic experience on the road.
KTM and Husqvarna are globally recognized motorcycle brands known for their advanced engineering, premium performance and commitment to pushing the limits of two-wheeled innovation. With a rich history and a strong presence in the Philippines, both brands continue to inspire riders to embrace the thrill of the ride.
For more information, follow KTM Philippines on Facebook (@KTMPh) and Husqvarna Motorcycle Philippines on Facebook (@HusqvarnaPhl), and stay tuned for upcoming announcements and events.
words by: Lucky MAPI
