Mitsukoshi Motors Philippines Introduces Brand Ambassadors

A Media Day and Brand Ambassadors’ Launch was held to strengthen Mitsukoshi’s brand equity to all of its motorcycle brands in the market. It showcased some of new motorcycles from their various brands and the introduction of their official brand ambassadors to the media. Representing the motorcycle brand are Euro Nation ambassadors Karlo Salonga, Jeff Tam, Yanna and Lods Moto. In cooperation with Absolute Rider PH, the event was held last December 4 at Bistro 2101 in Carmona, Cavite.

Mitsukoshi Motors Philippines Inc. (MMPI) is a duly licensed exclusive importer, assembler and distributor of motorcycle brands such as EURO MOTOR, SYM, KEEWAY, BENELLI, BENDA and the up and coming brand in the 1st Quarter of 2025, MORBIDELLI (also known as MBP). Their commitment and core value is to provide affordable, dependable and quality motorcycles for natural born riders and two-wheel enthusiasts fit for every Filipino household.

The history of these five brands dates back when motorcycles started to commercialize in the Philippine scene 27 years ago. With hundreds of outlets found nationwide and continuously growing, these five brands never fail to compete in the motorcycle scene locally.

Euro Motor was created and established by MMPI in June 2006 as they recognized the need for a Filipino brand of affordable and durable motorcycles.

SYM or Sanyang Motor Co., Ltd. is a world leader in two-wheeled transportation, designing and producing scooters, motorcycles and ATV’s for over 65 years. SYM’s dedication to quality and innovation has earned its reputation for excellence around the globe.

Keeway Philippines offers a range of affordable and reliable motorcycles to Filipino riders. Partnering with MMPI since 2014, Keeway has gained recognition for its balance of price, design and quality.

Benelli Philippines is the local division of an Italian motorcycle manufacturer with a notable history dating back to 1911. Benelli is recognized for providing motorcycles with excellent power and performance at competitive prices.

Benda motorcycles is a breath of fresh air for motorcycle enthusiasts seeking bold design, innovative features and strong performance. Though a relatively new player in the global scene, Benda has quickly garnered attention with its unique offerings.

Aside from these motorcycle brands that MMPI carries, they also offer aftermarket parts for all types of motorcycles in the market today. By providing affordable and quality spare parts, MAKOTO Genuine Motorcycle Parts together with MITSUKOSHI MOTORS is committed to providing solutions to riders and continuously growing its market.

After the media presentation, the public were also able to meet and greet the Euro Nation brand ambassadors of MMPI.

source: MMPI