Royal Enfield appoints Motociclista Scatola Inc. as their new distributor in the Philippines

Royal Enfield, the global leader in mid-size motorcycles (250cc-750cc), today announced the appointment of Motociclista Scatola Inc. as its official distributor partner in the Philippines. Motociclista Scatola Inc. takes over from Royal Enfield’s erstwhile distributor- Hardcore Brothers Inc. with immediate effect as the distributor for the brand in the Philippines.

From humble beginnings at the Redditch factory in 1901, Royal Enfield has become the global leader in the mid-size motorcycle segment. It is the oldest motorcycle brand in continuous production, and has been a preserver of the legacy of building simple, pared-down, authentic classic motorcycles. Holding true to an uncomplicated design philosophy that propounds purposeful longevity, Royal Enfield has spent more than a century traversing some of the toughest terrains in the world and creating memorable experiences and legendary tales.

Commenting on the appointment of a new Distributor in the Philippines, Anuj Dua, Business Head for Asia Pacific markets, Royal Enfield, said, “The values of resilience, inclusiveness, and being accessible, Royal Enfield has emerged as the world’s oldest motorcycle brand in continuous production. Not only has the brand-built products which have played an integral role in people’s lives over decades, but have also been instrumental in building and nurturing a culture around riding. Being the sixth largest two-wheeler market in the world, Philippines is an important market for Royal Enfield and we believe that our motorcycles will be ideal for riding offering customers a differentiated motorcycling experience. We are pleased to partner with Motociclista Scatola Inc. for this strategic market. We are confident that their proven success and expertise in the two-wheeler market will synergise well with Royal Enfield’s brand and product experience. With sharp focus on the middleweight motorcycle segment, we are positive for the next phase of growth, given our robust motorcycle pipeline apt for varied consumers in the Philippines. We are confident that this partnership will further fuel our growth and ambition in the Asia Pacific region”

“As motorcycling the world over is getting extreme, we at Royal Enfield believe that we can create a wonderful space that’s more approachable and unintimidating. Royal Enfield’s motorcycling ecosystem has something for all kinds of riders – from riding gears, lifestyle products, apparel as well as genuine motorcycle accessories. Thereby, building a strong community, happy riders and loyal customer base. Our unique form of motorcycling is centered on the idea of an absolute connection between the man, machine and the terrain he rides through. We call this Pure Motorcycling. We have been working very hard to create evocative motorcycles that engage deeply and are fabulous to ride in real world riding conditions and speed”, he further added.

Motociclista Scatola Inc., or “Bikerbox” in Italian, epitomizes a dedication to extraordinary motorcycling. Crafted by an alliance between the Borromeo Motoring Group and Bikerbox, Inc., cementing its role as a pivotal player in the Philippine motorcycle arena. Motociclista Scatola Inc. heralds a new era of unrivaled performance and style for motorcycle enthusiasts nationwide. Beyond being a distributor, Motociclista Scatola Inc. is a thriving community of passionate riders as well.

“At MSI we always believe in providing the best lifestyle mobility solution by challenging ourselves to deliver the ultimate motorcycling ownership experience. We are very proud to partner with the world’s oldest motorcycle brand in continuous production and further diversify the offerings to the motorcycle enthusiasts in the Philippines. In the past few years, Philippines has seen a growing demand for evocative, easy riding motorcycles that offer pure motorcycling joy. Our aim is to have the presence of Royal Enfield in the Philippines providing the best riding experience and further grow our community of leisure riders. With Royal Enfield we hope to drive this even more by providing an accessible and quality riding lifestyle”, mentioned Michael Victor F. Bondoc, Director at Motociclista Scatola Inc.

Existing customers continue to be given seamless after sales and service support through this transition at exclusive showrooms across the country. Customers can visit www.royalenfield.com, or at the nearest Royal Enfield Store.

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the Meteor 350 and Super Meteor 650 cruiser, Interceptor 650 and Continental GT 650 twins, the all-new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350 and Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centers, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has five modern CKD assembly facilities in Nepal, Brazil, Thailand, Argentina and Colombia.

credit: Motociclista Scatola Inc. (MSI)

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