Royal Enfield Launches the Scram 411 in the Philippines

Royal Enfield, the global leader in the mid-size motorcycling segment, announced the launch of Scram 411 – the brand’s first Urban Scrambler. With Scram 411, Royal Enfield has created a new sub-category of motorcycles that is agile, multi-purpose and capable street scrambler. Built on Royal Enfield’s proven LS-410 engine platform and the Harris Performance chassis, the Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities, perfectly suited for the versatile terrains of the country.

The Scram 411 is a continuation of Royal Enfield’s constant quest to enable the pursuit of exploration; and to build motorcycles that can be the perfect ally for every adventure. One such motorcycle is the Himalayan – Royal Enfield’s first purpose-built, adventure tourer. The Scram 411 is a new subspecies that has the authentic vibes of a scrambler and comes with built-in strong adventure DNA. It is a motorcycle that feels playfully agile on urban roads, yet is a highly capable multi-tasker that is always ready for whatever comes its way.

Speaking about the launch of Scram 411 and how fun it is to ride, Anuj Dua, Business Head for Asia Pacific markets, said, “Scram 411 can navigate a wide spectrum of terrains and challenges. Most scrambler motorcycles focus only on aesthetics and looks. When we began work on the Scram 411, we were determined to create a motorcycle that would be distinct in design and purpose, and bring the best of rough road capability to urban riding. With its distinctive look and design, playful colourways, and accessible riding proposition, the Scram 411 is an ultimate Urban Scrambler. In the Asia Pacific region, the Adventure riding segment is one of the fastest growing segments and we truly believe that our motorcycle will be a great multi-purpose companion on the road. In the Philippines, there is a huge potential for agile, urban motorcycles that makes the mean streets feel a whole lot friendlier and SCRAM 411 will be the perfect option for it. This is a very exciting and spirited new motorcycle, and we are confident that riders from across the world will love the new Scram 411.”

The motorcycle is easy to manage over long urban commutes with minimum gear shifts, and the confidence-inspiring engine performance allows it to tackle bad road, and off-road sections easily. The Scram 411 is powered by the globally appreciated 411cc, fuel-injected, 4-stroke, SOHC, air-cooled single-cylinder engine. The engine has a maximum power of 24.3bhp at 6500rpm and max torque of 32Nm at 4000-4500 rpm which ensures smooth power delivery and strong bottom end torque that elevates the overall performance. Traversing the urban maze on a motorcycle demands confidence, comfort and stability – be it snaking traffic snarls and pot-holed roads, or the hidden tracks on back roads best for cheeky evening slides. With its long travel suspension and monoshocks, and class-leading 200mm ground clearance, the Scram 411 promises a smooth and comfortable ride for the rider and pillion over long stretches on the saddle. The telescopic front suspension with 41mm forks and 190mm travel, along with 180mm travel on the rear with monoshock linkages, ensure stable and confident riding over varying and rough road conditions. The front and the rear discs combined with dual-channel ABS, offer confident braking.

The wheel sizes are ideal to provide best handling and excellent rolling capability over speed bumps and potholes. The dual-purpose tyres ensure a confident grip over tarmac and on loose gravel, while bringing the perfect combination of on-road grip and rough-road tractability. The change in the riding geometry is brought about by the 19-inch, dual purpose front tyres. This combined with the 17-inch rear tyres are key elements that bring nimble handling to the motorcycle.

The seat on the new Scram 411 has been reimagined for greater comfort over long saddle time. The new single seat that reflects the urban styling of the motorcycle, offers great comfort for both rider and pillion in long city commute as well as when taking the road less travelled. The accessible seat height makes it easy to maneuver the motorcycle in stop and go traffic.

The ride ergonomics on the Scram 411 feels very planted and confident. The handlebar position, and seat height make the ride experience dynamic, and engaging. It retains a commanding and comfortable riding position while making it easy to ride when seated or standing up.

With colourway inspirations coming from hip-hop cultures like skating, and night streets in cities like Tokyo and New Delhi, the new Scram 411 is available in seven colourways across three variants. Designed to stand-out, the colourways reflect a distinct urban vibe, with dark shades combined with highlight colours to pop and break the monotony. The Scram 411 in Graphite Yellow, Graphite Red and Graphite Blue, come with grey tanks and distinct tank badges and matching tyre rim tapes. The Skyline Blue and Blazing Black have distinct colour tanks with the identifiable Royal Enfield stripes and matching mud guards. The top-end variant, in two colourways – White Flame and Silver Spirit – flaunts dual tank colours, with unique and fun graphics.

The Scram 411 comes adventure ready with an array of 19 motorcycle accessories that complement the lifestyle and purpose, and provide enhanced comfort, protection and style. Designed, developed and homologated alongside the motorcycle, the range includes accessories for protection, style and comfort. Ideal for riding in the urban environment and over weekend getaways, Royal Enfield’s Genuine Motorcycle Accessories come with a comprehensive 3-year warranty.

The apparel and riding gear range for the Scram 411 is stylish and functional. It works beautifully when you’re on the motorcycle exploring unpaved paths or zipping around the city. Jerseys equipped with additional Eva foam at the shoulder and elbow provide impact protection for the rider. The lifestyle apparel range reflects the Scram lifestyle with t-shirts and jackets in vibrant colours and checkered graphics.

The official launch of the Scram 411 in the Philippines was held at the Activity Center, Ayala Malls – Circuit Makati. It was attended by over 30 media outlets and motorcycle influencers that share the love for motorcycle content. The event is one of many partnership efforts of Royal Enfield Philippines with Ayala Malls and their continuous promotion of the Big Biker Street that aims to cater to big bike enthusiasts.

Customers can now discover, book a test ride, customize, and book their Scram 411 at the nearest Royal Enfield Store. Bookings and test rides already began. The prices of the motorcycles are as follows:- the Premium Variant is priced at ₱315,000, the Mid Variant is priced at ₱313,000, and the Base Variant is priced at ₱311,000.

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.

In the Philippines, since Himalayan’s launch in 2020, we have over 650 Himalayan customers who have been riding their Himalayan’s across various terrains in the country. This apart, the Apparel & Genuine Motorcycle Accessories inspired by the Himalayan ensures that the rider looks the part and is adventure ready. The Himalayan has been an absolutely favoured companion for motorcyclists in the Philippines and was also awarded ‘Best LAMS Adventure Bike for 2017’. Royal Enfield also conducts Himalayan Adventure and Himalayan off-road training in the Philippines. credit: Royal Enfield

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