Yamaha Motor Philippines Rocks the Nation with LIVE TO DEFY

Date posted on February 26, 2026

Yamaha Motor Philippines, Inc. reignites its spirit with LIVE TO DEFY. More than a vision, it is a powerful reminder of the defiance that has always defined the brand. It is a commitment to challenge conventions, break limits, and inspire generations of riders to ride free. Yamaha reaffirms what sets it apart: purposeful movement driven by unrelenting passion and the courage to stand out, pushing riders to carve their own paths and rise beyond limits.

After weeks of cryptic signals and disruptive visuals spreading across its platform, Yamaha primed audiences for a revelation that was impossible to ignore. Anticipation surged as Yamaha set the stage for its next era. Across SM by the Bay and the MOA Globe, the area itself became enveloped with glitched screens, disruptive visuals, and pulsing lights, signaling a return to Yamaha’s defiant spirit and bold direction.

As the words LIVE TO DEFY lit up screens, the faces who embodied the spirit of defiance were revealed: Mika Salamanca and Ruru Madrid. The ambassadors took centerstage and shared how the message of defiance mirrors their own journeys of choosing authenticity, embracing challenges, and moving forward with purpose. Their stories reinforce that this is more than a statement; it is a force that emboldens riders across the country.

The excitement surged as Yamaha revealed its next groundbreaking machine, built for those who are ready to elevate their journey to the next level: the new LEXI. Presented through a powerful film featuring rising boxing talent Eman Bacosa Pacquiao, the new LEXI stands as a symbol of progress earned through discipline, consistency, and ambition. Anchored on the campaign You’re Up Next, it reflects the spirit of those who move forward with unwavering determination.