Suzuki and GUD Moto Trading Inc. Celebrate 20 Years of Partnership with the Grand Opening of the First-Ever Big Bikes Center in Negros Oriental

The year 2026 marks a historic milestone as Suzuki Philippines Incorporated and GUD Moto Trading, Inc. celebrate two decades of a powerhouse partnership with the grand launch of the Suzuki Dumaguete GUD Moto 3S Shop and Big Bikes Center. This landmark opening is a testament to a journey that began in the early 2000s, evolving from motorcycle distribution to a comprehensive mobility partnership that now includes Marine products (2019) and, as of this year, the official expansion into Suzuki Automobiles and high-displacement Big Bikes. As one of the most trusted names in the industry since 1993, GUD Moto has solidified its dominance in Visayas and Mindanao with 86 branches, fueled
by the genuine riding passion of its leadership—Chairman Mr. George Du, a proud Suzuki Hayabusa rider.

The brand-new Suzuki Dumaguete 3S Shop stands as a beacon of modern aesthetics, spanning 236.47sqm of minimalist, state-of-the-art design tailored for the ultimate customer experience. As the first branch to carry Suzuki Big Bikes in the entire Negros Oriental Region, the facility features a spacious showroom with new modules to house a massive lineup, from the newly launched Access with Ride Connect Edition and the “Underbone King” Raider Series, to adventure-ready titans like the V-STROM 1050DE and the GSX-S1000GT among others. Beyond sales, the shop offers the whole 3S (Sales, Service, and Spare Parts) experience, boasting a dedicated service area with three bays visible through a unique viewing mirror at the Suzuki Information Lounge, ensuring transparency and comfort for every rider.

To kick-off the 2026 festivities, Suzuki and GUD Moto welcomed the community with an adrenaline fueled celebration featuring a Motor Race, Motor Show, and Live Band performances. The opening is made even more exciting with exclusive promos, including a massive ₱30,000 discount on all Suzuki Big Bikes, paired with a free limited-edition jacket and a full tank of gas for regular bikes. During the interview both Suzuki and GUD Moto expressed their excitement and long term plans for the store and the riding community of Negros Oriental offering the shop to be the Suzuki riders 2nd home open for
tambike nights providing comfort for the riders.

With distinguished guests in attendance, including Suzuki Philippines President Mr. Koichiro Hirao, Managing Director Mr. Norminio Mojica, Assistant to the Division Head Daigo Morikawa, Assistant Division Head Erick Fernandez, Marketing Head Cyril Aguadera and Visayas Regional Sales Branch Head Engelbert Alinsug and GUD Moto President Mr. Justin Ernest Du, VP for Finance Mrs. Helen Du, VP for Operations Sammy Ordona, Human Relations Head Diane Tiffany Du-Jalandoni and Marketing Head Michael Ossie Jalandoni – this opening reinforces the commitment of both companies to serve the Filipino people with high-quality, reliable products that fit every lifestyle and adventure. Also present during the opening were Dumaguete Chamber of Commerce President Mr. Eduardo Du as well as the officials of the city and barangay council of Dumaguete. Suzuki Big Bikers from the whole Negros region also joined the fun during the opening.

The Suzuki Dumaguete GUD Moto 3S Shop is more than just a showroom; it is a commitment to quality service and lifelong partnership. From your first purchase to every maintenance check, you can rest assured that you have Suzuki, By Your Side. In Visayas and beyond, the choice remains clear: for quality, passion, and excellence — GUD Moto, Sigurado.

credit: Suzuki Philippines