Royal Enfield Continues Robust Growth Momentum; Records Highest-Ever Annual Sales at Over 1.2 Million Units

Royal Enfield, the global leader in the mid-size motorcycle segment, has recorded its highest-ever annual sales surpassing 1.2 million units in the financial year ending March 31, 2026, and marked the second consecutive year of crossing the 1 million annual sales. The Asia Pacific region saw an annual growth of 8% in the same period, recording one of the best years in terms of sales.

The growth in the International markets rose 23% to 1,31,316 units in the financial year ending 31st March 2026. This record-breaking performance was driven by sustained demand across both India and international markets, supported by a strong and diverse motorcycle portfolio and a growing ecosystem of allied business strengthening overall customer engagement.

Speaking about the performance for the year, Manoj Gajarlawar, Business Head for Asia Pacific markets – Royal Enfield, said, “Every year at Royal Enfield, we try to raise the bar a little higher than before, and this time was no different. We delivered our second consecutive year of over one million motorcycle sales, crossing 1.2 million units, our highest-ever annual performance in India. In the Asia Pacific region, we achieved a sustained growth momentum of 8% growth as we celebrate 125 years of Pure Motorcycling makes it even more meaningful. In the APAC region, we continue to focus on deepening our presence in 14+ markets that we are present in. Equally important is the strength of our riding community, which continues to grow with our rider engagements and differentiated experiences across the region. As we move into the new financial year and continue our 125th year journey, we will continue to offer world-class global motorcycles and build our community even stronger than it is today.”

Royal Enfield at the 2026 IR Bike Festival and Trade Show. The event’s 20th year.

Key Highlights 2025-2026

Royal Enfield celebrates 125 Years of Pure Motorcycling
Royal Enfield marked another monumental milestone in its storied journey as it celebrated 125 years of Pure Motorcycling at EICMA 2025. The brand commemorated this landmark occasion by showcasing its exciting new lineup blending tradition with innovation including the Classic 650 125th Anniversary Special Edition, the purpose-built Himalayan Mana Black Edition and the Bullet 650, which breathes new life into an icon that has defined generations.

Royal Enfield announced entry into two new countries in the APAC region- Hong Kong and Taiwan
To keep up with the growing demand and sustained growth in the Asia Pacific region, Royal Enfield announced entry in two new markets – Hong Kong and Taiwan. In Hong Kong, the announcement was made through the inauguration of the flagship showroom in Chai Wan. In Taiwan, First showroom opened in Hsinchu with Taikoo Motors as the authorised distributor.

Royal Enfield appointed a new Business Head for the APAC region
Reinforcing its leadership in the global markets, Royal Enfield appointed Manoj Gajarlawar as the new Business Head for the Asia Pacific region. This will further strengthen the presence of Royal Enfield in the mid-size motorcycle segment.

Royal Enfield received an array of awards for its motorcycles in the APAC region
Royal Enfield received prestigious awards in Thailand, Malaysia and Russia. In Thailand, Super Meteor 650 won the ‘Best Cruiser in Middle Weight’ segment in the Annual Thailand Bike of the Year 2026 Award hosted by the Grand Prix Group. In Malaysia, the Guerrilla 450 won the Best Modern Classic Bike of the Year Award. In Russia, Our custom build Cor Ferro, by Copper Chopper — based on the Super Meteor 650 — secured 1st place in the Metric category and 2nd in Freestyle, achieving a rare double podium in one of the most competitive custom arenas.

Differentiated Custom Builds unveiled
In Japan, Royal Enfield unveiled two very special custom builds- “VITA” and “Carolina Reaper” at the 33rd Annual Yokohama Hot Rod Custom Show 2025. The VITA was crafted by Yuichi Yoshizawa and Yoshikazu Ueda of Custom Works Zon, a custom factory based in Shiga Prefecture. In Thailand, a one of its kind build – Urban Striker was built on Guerrilla 450 Apex customized by Apollo Garage.

Rental Footprints Expansion
Across Thailand, Japan, Australia, Cambodia and Mongolia, there are over 400 motorcycles being used by various Tours & Rentals operators. Rental operators are expanding their fleet with a range of 350cc, 450cc and 650cc motorcycles based on the varied terrains available across markets.

Manoj Gajarlawar – Business Head for Asia Pacific markets

Renewed focus on ownership experience
Royal Enfield has been consistently working on improving the after-sales and ownership experience. Royal Enfield continues to focus on the technician’s skill development. A Regional Training centre in Thailand is set-up to upskill technicians in the region. At a global level, there is intense focus on learning and diagnostic skills of network technicians and Technical skill competition.

Differentiated Ride formats across the region
Motorcycling at Royal Enfield has always been about adventure, travel and exploration. We have nurtured the culture of leisure riding through several deeply engaging and experiential rides under our Rides and Events Programme. In APAC, we have 100+ Royal Enfield Communities with over 15k Riders. We have had very successful editions of Tour of Thailand, Tour of Tasmania and Coastal Trails. The first time “Ride & Camp” – our Brand Led Marquee ride was done in Malaysia. In Malaysia, we set a Limca Book of Record with the largest Gathering at Sepeng Circuit of 800+ riders.

About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s three state-of-the-art production facilities are located at Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

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credit: Royal Enfield