IR News: Honda Philippines Launches All-New Honda BeAT

The newest AT scooter for millennials, the all-new Honda BeAT, was introduced by Honda Philippines to its dealers and the motorcycle media on November 26, 2016. The media launch was held at Blue Leaf Filipinas in Parañaque.

New features of the all-new Honda BeAT include attractive headlight design with AHO, sharp tail light design, sporty semi-digital metered panel, slim and sharp form in compact size, tubeless tires, new eco-indicator and stylish new design.

The all-new BeAT is a reflection of Honda’s dedication in trendsetting new scooter styles to please the taste of Filipinos, especially the youth. It has a specially designed sticker in fashionable colors created to captivate the young generation’s preference and express their individuality and uniqueness.

“The young generation plays a crucial role in shaping the future. Thus, Honda is pioneering innovation that intelligently blends design that caters to the modern taste of youth. I would like to emphasize that we will develop and adapt “Exclusive Filipino Colors and Graphics” in AT category, starting with the all-new Honda BeAT. We have made the model the coolest and smartest choice for you”, said Mr. Daiki Mihara, President of Honda Philippines.

The all-new BeAT has improved performance which shows Honda’s dedication to innovation, environment and safety. The scooter with lightweight and compact 110cc liquid-cooled enhanced Smart Power engine has Honda Smart Technology. It also has advanced environment and safety features which include the Idling Stop System wherein the engine stops and produces zero exhaust emissions during brief stops for superb fuel efficiency; ACG starter for smooth and quiet start with no conventional starter motor; and Combined Brake System (for CBS-ISS variants) for optimum braking balance between the rear and front tires.

The all-new Honda BeAT is available in CBS-ISS and Standard variants. The CBS-ISS variant is available in Space Magenta Metallic, Winning Red and Vivid Blue Metallic colors. The Standard variant is available in Black, Winning Red and Ross White colors. The CBS-ISS variant has a price of 69, 900 pesos while the Standard variant’s price is 63, 900 pesos. The all-new Honda BeAT is available starting November 26, 2016.

CBS-ISS variant Space Magenta Metallic color

CBS-ISS variant Winning Red color

CBS-ISS variant Vivid Blue Metallic color

Standard variant Black color

Standard variant Winning Red color

Standard variant Ross White color

Present at the launch were Mr. Daiki Mihara (Honda Philippines’ President), Mr. Shinji Aoyama (Operating Officer and Director, Chief Operating Officer of Motorcycle Operations of Honda Motor Company, Ltd.), Mr. Noriaki Abe (Operating Officer, Chief Operating Officer of Regional Operations in Asia and Oceania of Honda Motor Company, Ltd.), Mr. Hideo Nishinaga (Honda Philippines’ AVP for Sales and Marketing), Mr. Ronald Carreon (MC Sales Department Manager of Honda Philippines), Mr. Ely Salamangkit Jr. (Honda Philippines’ Business and Product Planning Manager) who explained the new features of the all-new Honda BeAT and other executives and marketing associates of Honda Philippines. The media launch was hosted by Gretchen Ho.

Honda Philippines’ President Mr. Daiki Mihara (3rd from left) and Honda Motor Company, Ltd. and Honda Philippines executives with the all-new Honda BeAT

For more information on the all-new Honda BeAT and other products and events of Honda Philippines, visit www.hondaph.com and check out their facebook page www.facebook.com/hondaph.