Triumph Motorcycles Motorrad Alley Lipa, Batangas Opens Its Doors, Bringing the Triumph Experience Closer to Southern Luzon Riders

Triumph Motorcycles Philippines Inc. (TMPI), together with its dealer partner New Nemar Development Corporation, has officially opened Triumph Motorcycles Motorrad Alley Lipa, Batangas, marking another milestone in the continued expansion of Triumph Motorcycles in the Philippines last September 17,2026.

The grand opening brought together representatives from the New Nemar Development Corporation, Triumph Motorcycles Philippines Inc., members of the media, motorcycle enthusiasts, and the local riding community to celebrate the arrival of the iconic British motorcycle brand in Lipa, Batangas.

Located at Gen. Luna St., Pilahan, Barangay Sabang, Lipa City, Batangas, Triumph Motorcycles Motorrad Alley Lipa operates daily from 9:00 AM to 6:00 PM.

A New Motorcycle Destination for Southern Luzon

Motorrad Alley is a premier, all-in-one motorcycle destination and lifestyle hub developed and championed by the New Nemar Development Corporation.

Designed to transform the motorcycle experience in Batangas and Southern Luzon, Motorrad Alley brings together multiple iconic motorcycle brands, authorized dealerships and service facilities, genuine parts and accessories, riding gear, and motorcycle-focused communities in a single destination.

More than a collection of motorcycle dealerships, Motorrad Alley is envisioned as a hub for the region’s growing riding culture—a place where riders can discover new motorcycles, have their machines professionally serviced, shop for riding essentials, meet fellow enthusiasts, and prepare for their next adventure.

Its strategic location in Lipa places Motorrad Alley within easy reach of some of Southern Luzon’s most popular motorcycle routes and destinations, making it a natural meeting and departure point for weekend rides, group activities, brand events, launches, technical clinics, and community gatherings.

By bringing different motorcycle brands and rider services together under one roof, Motorrad Alley aims to create an environment where motorcycling becomes more than transportation—it becomes a lifestyle, a community, and a shared passion.

With its combination of retail, after-sales support, lifestyle offerings, and community-driven activities, Motorrad Alley is positioned to become a significant destination for motorcycle enthusiasts not only in Batangas, but throughout Southern Luzon and beyond.

Triumph Comes to Lipa

The arrival of Triumph Motorcycles at Motorrad Alley gives riders in Batangas and surrounding provinces direct access to the Triumph experience, including the brand’s range of motorcycles, genuine parts, clothing and accessories, and authorized after-sales and service support.

During the grand opening, Mark Gabriel, General Manager of Triumph Motorcycles Philippines Inc., emphasized that the new dealership represents more than the physical expansion of Triumph’s dealer network.

“Bringing this iconic British badge to Lipa is not just an expansion on a map. It is the opening of a home, a clubhouse, for riders who demand nothing less than soul, refined performance, and character on two wheels,” said Gabriel.

Gabriel also highlighted the importance of delivering a complete ownership experience beyond the motorcycle purchase itself.

“Selling a motorcycle is only the first handshake. What truly defines Triumph is everything that follows. We look forward to Triumph Lipa delivering an unmatched standard of customer service, precision workshop care, and responsive after-sales support,” he said.

Building the Triumph Community:

For Triumph Motorcycles Philippines, a successful dealership is measured not only by motorcycles sold, but also by the community that develops around it.

The new Triumph Motorcycles Motorrad Alley Lipa dealership is expected to serve as a gathering point for Triumph owners and enthusiasts in Batangas and Southern Luzon; a place for riders to meet, share experiences, attend activities, and begin their next journey.

Gabriel reaffirmed TMPI’s commitment to working closely with its new dealer partner.

“To our partners at New Nemar Development Corporation, building that community is a journey, but you do not walk it alone. You have the full, steadfast commitment of TMPI and the Autohub Group. We will work hand-in-hand with you in training, marketing, service support, and community rides to ensure Triumph Lipa sets the standard in Southern Luzon,” Gabriel said.

The Triumph Experience:

The opening comes at an exciting time for Triumph, with the brand continuing to expand its motorcycle portfolio across multiple segments. From its Modern Classics and Roadsters to its Tiger adventure range, Triumph offers motorcycles designed for a wide variety of riding aspirations and experiences.

For TMPI, however, the motorcycle itself is only part of the experience. The brand places equal importance on understanding the individual rider and matching them with the motorcycle and ownership experience that best suits their needs.

“At Triumph, we train our sales consultants not to push a product, but to listen and understand the person in front of them. We don’t just close a sale; we welcome a lifelong member into our fold,” Gabriel shared.

The new dealership therefore represents not simply another point of sale, but another gateway into the Triumph community for riders in the region.

New Nemar Development Corporation and TMPI

The grand opening was attended by key members of the New Nemar Development Corporation management team, led by Chairman Federico Cadiz and President Michelle Fabie. Joining them were Marketing Support Officer Executive Tomas Mojares, Sales and Marketing Manager Jet Rubi, Marketing Support Officer Rannie Lucero, Area Manager – N-Lifestyle Lyle De Leon, Branch Manager Sonny Llanes, and Area Supervisor – N-Lifestyle Adonis Bondoc.

Representing Triumph Motorcycles Philippines Inc. (TMPI) were General Manager Mark Gabriel, Marketing Manager John Mendoza, Customer Relations Manager Paula De Leon, National Sales Officer Kimberly Marcelino, Warranty Officer John Aldrich Garcia, Parts, Clothing, and Accessories Supervisor Abner Andres, Service Supervisor Aynee San Jose, Marketing Supervisor Mariel Labicane, and Marketing Administrator Ezekiel Buenaviles.

The presence of both management teams underscored the importance of the partnership and the shared commitment to developing the Triumph brand and motorcycle community in Southern Luzon.

A New Chapter for Riding in Batangas

The opening of Triumph Motorcycles Motorrad Alley LipaBatangas marks another chapter in the growth of Triumph Motorcycles Philippines and its dealer network, while introducing a new destination for riders in one of the country’s most active motorcycle regions.

As Motorrad Alley develops its role as a motorcycle lifestyle hub, Triumph Motorcycles Lipa looks forward to becoming a home for riders—whether they are long-time Triumph owners, experienced enthusiasts, or those preparing to experience their first Triumph.

For TMPI and New Nemar Development Corporation, the journey begins with the opening of the doors—but the real destination is the community that will ride through them.

Triumph Motorcycles Motorrad Alley LipaBatangas
Gen. Luna St., Pilahan, Barangay Sabang, Lipa City, Batangas
Open Daily: 9:00 AM – 6:00 PM

About Triumph Motorcycles Philippines Inc.

Triumph Motorcycles Philippines Inc. (TMPI) is the official distributor of Triumph Motorcycles in the Philippines under the Autohub Group of Companies. TMPI is committed to delivering the Triumph experience through its expanding network of dealerships, premium motorcycles, genuine parts and accessories, riding apparel, and professional after-sales support.

About New Nemar Development Corporation

New Nemar Development Corporation is the developer and dealer partner behind Motorrad Alley Lipa, a premier motorcycle destination and lifestyle hub in Lipa City, Batangas. The development brings together motorcycle brands, authorized service facilities, parts and accessories, and rider communities in one destination, with the aim of strengthening the motorcycle culture and experience across Batangas and Southern Luzon.

credit: Triumph Motorcycles Philippines