Road Safety Advocacy and Movement Tamang Ride PH Officially Launched

The Grand Launch of Tamang Ride PH, a road safety advocacy and movement initiated by A Child’s Trust Is Ours to Nurture (ACTION), Incorporated took place on June 21, 2025 at 7th Street, Bonifacio Global City, Taguig (behind Mitsukoshi BGC). The full-day public event aimed to gather road users and advocates, families, businesses, and advocacy partners for a day of community engagement and
celebration, marking the official kick-off of the road safety advocacy and movement.

The Tamang Ride PH Grand Launch is a full-day public event that marked the official introduction of the campaign and its core components to the Filipino public. It was structured into three main segments: a formal morning program, an interactive afternoon of engagement activities, and an evening community gathering.

The morning program featured the ceremonial launch of Tamang Ride PH, including the introduction of the campaign’s primary components—the Tamang Ride PH Advocacy Platforms, Tamang Ride PH Mobile Application Prototype, and the Tamang Ride PH Road Safety Modules for Children and Youth. Messages of support from key partners and a special youth performance were part of this segment. Simultaneously, partner booths and informational exhibits were open to the public, offering early access to interactive materials and advocacy-related displays.

In the afternoon, the focus shifted to immersive engagement with partner activations, interactive displays, and educational booths. This segment aimed to deepen public understanding of road safety through experiential learning, demonstrations, and one-on-one interactions with present organizations.

The evening program culminated in a relaxed community gathering, featuring a social mixer for road safety advocates, influencers, and participants. A curated car and motorcycle showcase by partner brands and enthusiasts rounded out the day, celebrating collective action and shared commitment to safer roads.

Here is the information about Tamang Ride PH from ACTION, Inc.:

Tamang Ride PH is a road safety advocacy and movement launched by A Child’s Trust Is Ours to Nurture, Incorporated (ACTION, Inc.) in the Philippines. Our mission is to bring together businesses, organizations, communities, and individuals to promote safe road practices and cultivate a culture of shared responsibility, with a special focus on protecting children. Supported by trusted industry leaders like Honda Foundation, Inc., Honda Philippines, Inc., Yamaha Motor Philippines, Inc., our global partner, the Wellbin Group of Japan, and Toyota Motor Philippines Corporation, we are committed to creating a safer and more responsible road environment for all.

At the heart of Tamang Ride PH’s success is the collaboration with a wide range of stakeholders who share our vision of safer roads. These partnerships are crucial in expanding our reach and ensuring that our advocacy is impactful and sustainable. Together, we are creating lasting change and empowering every road user to contribute to safer road safety practices.

To drive our mission forward, Tamang Ride PH harnesses the power of a dynamic social media platform, delivering engaging and informative content to raise awareness and inspire action. This digital presence allows us to reach millions, sparking conversations that lead to significant improvements in road behavior. We are also engaging with advocates and influencers to further amplify our road safety message and connect with wider audiences through relatable, impactful content.

In addition, we are developing an interactive mobile application that allows users to actively engage in road safety efforts. Through this app, users can report accidents, identify hazards, and locate certified road safety trainers in their area. This tool will provide immediate solutions, helping users stay informed and actively contribute to enhancing road safety within their communities.

Another key component of our advocacy is the development of road safety modules tailored for children and teens. These modules are designed to equip young road users with the essential technical knowledge and right attitudes necessary for responsible road use. These materials will be implemented through road safety training sessions that prepare the next generation to navigate roads with care,
discernment, and responsibility.

With the continued support of our partners, we are poised to expand our efforts and make a lasting impact on road safety across the Philippines. Through these collective efforts, we are ensuring a safer and more responsible road environment for all Filipinos, contributing to the long-term goal of reducing road accidents and fostering a culture of safety nationwide.

credit: ACTION, Inc.