Leading Indian Motorcycle Brands Participate at the 20th IR Bike Fest
Date posted on March 11, 2026
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The top Indian motorcycle global brands that dominate the world’s largest motorcycle market (combined 66% share in India, a market with over 20 million units sales annually) are joining the 20th year celebration of the biggest moto event, the IR Bike Festival and Trade Show and will be showcasing their new 2026 models!
Hero MotoCorp is the strong leader with 42% followed by Bajaj with 16%. Meanwhile, Royal Enfiled, the leader in the premium segment (350cc and above) sits at 8% and registered the highest annual growth from 2025.
Celebrating their first anniversary last August 2025, Hero MotoCorp Philippines has grown across the Philippines with world-class motorcycles built for Filipino riders. They remain committed to excellence made affordable.
After operating in the Philippines through a strategic partnership with Kawasaki Motors Philippines Corporation for more than a decade, Bajaj now enters the market under its own brand platform — fully driven by its global identity and engineering authority. This new chapter announced in February 2026 is made possible and powered by TriMotors Technology Corporation, the official distributor tasked with accelerating Bajaj’s expansion nationwide. Alongside the announcement, five Bajaj models were launched in an event themed “Future in Motion”.
Royal Enfield distributed locally by Motociclista Scatola Incorporated (MSI) continues to thrive in the premium segment. In February 2026, they have opened a new showroom in Quezon City and launched the Himalayan 450 Mana Black in the country.
The 3 leading Indian brands combined for a total market share of 66%! Common product attributes of these brands are value for money, innovation, reliability, and fuel efficiency that are tested in the highly competitive market and brutal riding conditions of India. Attributes that these brands are keen on sharing with the Filipino riders.
All three brands have been expanding dealer networks and product lines in the last few years in the Philippines and will showcase their 2026 models that will be available for test rides at the IR BikeFest on March 20-22 at the World Trade Center.
